100% Australian Beef is a trademark

McDonalds aren’t shy in claiming that their burgers are made from 100% Australian beef. Because when people eat Maccas, they’re really conscious of things like providence and organic, sustainable food miles ‘n stuff.) But some hippy, vegan, science boffins ran some tests, and apparently that delicious meat patty isn’t made from 100% Australian beef at all! In fact, the only reason Maccas can get away with putting ‘100% Australian Beef’ on all their wrappers is that the claim is really three words they have trademarked. So, it’s branding and not the affirmation of quality that everyone assumes. What the burgers are actually made from remains a delicious mystery. But suddenly I sure feel like a Big Mac.

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